This is the second of two articles that look at the franchise strategies in place for DreamWorks Animation’s Netflix series Gabby’s Dollhouse. Check out the first one here. Where we left off last time, Gabby’s Dollhouse was successfully established as a franchise in the US. The series had grown from its January 2021 launch to become one of the most watched streaming kids shows in the market. This had delivered the perfect build-up to its Autumn/Winter US product launch. Through the show’s intrinsically toyetic nature, the product line would