The Kids StreamerSphere

Bluey and The Sponge Kill It on US Streaming

If you’re a regular reader of this newsletter, you’ll know that kids content killed it on streaming in 2025.

Feb 6 • Emily Horgan

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January 2026

KPDH vs Encanto: Why Streaming Wars are Not The Same as Franchise Wars

One of my favorite Substack’s, Entertainment Strategy Guy, ran the US Nielsen numbers on KPop Demon Hunters in a recent un-paywalled post which I’m…

Jan 30 • Emily Horgan

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Why Kids Content Still Makes Sense in Netflix’s Messy Engagement Era

Netflix Earnings Q4 2025 notes

Jan 23 • Emily Horgan

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Six Considerations about Disney Entering Vertical Video

First of all, thank you so much to all of the paid subscribers who joined our very first Kids StreamerSphere webinar yesterday.

Jan 16 • Emily Horgan

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Saddle Up for Kids Streaming in 2026

Happy 2026 to all readers of The Kids StreamerSphere!!!

Jan 9 • Emily Horgan

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December 2025

For Kids Media, Will “Survive till ’25” Become “Sh*t Bricks in ’26”?

There’s perhaps too much truth, but also some hope, in my last newsletter of 2026…

Dec 19, 2025 • Emily Horgan

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Gaming: Netflix's Other Plotline

Announcement up front.

Dec 12, 2025 • Emily Horgan

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The YouTube Effect: How Creator IP Is Rewriting Kids Streaming Strategy

Announcement up front.

Dec 5, 2025 • Emily Horgan

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November 2025

Divining the Disney Sequel Tea Leaves for Zootopia 2

Audiences, brace for impact!

Nov 28, 2025 • Emily Horgan

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In Your Dreams and the State of Netflix Animation: Two Truths at Once

Quick note up top: Sesame Street launched on Netflix and I have thoughts on what the first week’s results are telling us.

Nov 21, 2025 • Emily Horgan

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Can You Tell Me How to Get to… a Global Preschool Strategy?

Sesame Street charts a new path across major platforms

Nov 14, 2025 • Emily Horgan

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The Nickelodeon Numbers Paramount Can’t Afford to Ignore

Another tough day, week, month, year in the entertainment industry.

Nov 7, 2025 • Emily Horgan

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